Creative Copywriter
Our 'Entertainment Open Relationship' idea was a pitch winner. We launched NOW TV (Part of Sky) to Ireland. We created a Kissfest stunt social film followed by an online social media dating TV show (3 webisodes) called 'The Open Relationship Café (Gogglebox meets First Dates), a launch event (where we hit up journalists with secret admirer cards), then followed up with a special date email. We created giveaways to social influencers/journos in the shape of a scaled up NOW TV box with goodies inside like a NOW TV mag and lip balm (to Kiss Contracts Goodbye). We surpassed sign-up targets, online impressions and truly endeared NOW TV into the hearts of Ireland's 18-35 year olds.