Creative Copywriter
Our brief was to launch a futuristic category defining jet to the world. We turned it into a UFO and created a 5 mins Hollywood style blockbuster movie with Jackie Chan. We launched the film at the Geneva air show with a cinema room (complete with movie posters), then followed up with a direct mail that played the movie along with product demos and benefits. We also accompanied the campaign with digital web takeovers, CRM and a special double page spread in Forbes magazine.